The "Hard Core MLM" Approach
MLM (Multi Level Marketing) is often held up as the way to go to
attain your home business goals without the challenges of the "Traditional
Approach" outlined above. Often the up front investment may only be a couple of
hundred dollars. Well, that's pretty easy to handle.
However, this approach also has its own group of interesting
challenges.
In most programs you need to begin referring (sponsoring) others
in order to make any real money. So now the hunt is on.
First stop - The Family. Well, after a few days no one in
the family is speaking to you any more for fear that you are going to try and "get
them in" to your new business.
Time to move on to Mission #2 - Alienate
All Of Your Friends.
Another few days pass and now you're out of
friends and family, should I say prospects? What now? It's time to learn the joys of
"cold" prospecting, or presenting your business opportunity to
complete strangers. How are you going to do that?
Time to head to Kinkos! You will need business
cards and flyers. Oh yes, and a staple gun or thumbtacks. Then you will head out to
every bulletin board in every grocery store in town to post your new sales materials
and hope that the phone calls come rolling in.
Meanwhile, you want to maximize your efforts so you head over to
the local newspaper to take out a classified ad inviting everyone to come and join
you in your business. However, you determine after a couple of weeks that this is
just a little too expensive for the results (if any) achieved. Of course radio and
television are out of the question.
Oh yes, not to mention that all this time you are constantly on
the phone (long distance of course) joining in on 45 minute conference calls.
Also, there's the local business and presentation meetings held twice a week in the
Hotel Conference Room that is only a half an hour from your house. There's just
enough time to get home from your "day job," get cleaned up and head out
to the meeting.
Your favorite part is inviting 5 guests (prospects) to each of
these meetings and then showing up early to see how long it takes for most of them
to never arrive.
Then you get your first hard earned paycheck and it
doesn't quite cover the amount of your phone bill.
Didn't you want more time
with your family?
Didn't you want control of your own destiny?
Hang on a second here, I thought you were starting a home
business. But it doesn't seem like you're home very much at all!
What's The Answer?
To be honest, each of the approaches I have outlined above have
their positive and productive qualities. The key
is to:
- Take The Positives From Each
- Sprinkle In A Little Marketing Technology
- Combine It All In A Proven System That
Anyone Can Master!
There are also some key elements that you need to look for when choosing a home
business to pursue. In fact, there are three key elements:
- A product that people want, need, desire and will want to
replace.
- A company/manufacturer that is reliable, respectable and has no debt.
- A simple and effective system to follow and grow your business.
I believe that I have something for you to seriously consider that has
everything you are looking for in a qualified, and successful home based business.
I have the products and a company that you can stand behind with confidence
and pride.
I use a system that automatically helps me to locate
qualified people (such as yourself) 
and present my business
opportunity to them using the awesome power of the Internet. And I just
love that when I use this system I never have to deal
with rejection at all! I only talk to the folks that are already
interested in what I have to offer and want to talk to me. No one minds that!
Hey, I've got a secret for you!
You're experiencing my system right now!
Yes, it's true! So far, it has been my friendly system that found
you, contacted you, and brought you here to learn more about my
exciting home based business offer. I have also been passively teaching you how easy
it is to build this kind of business using a system like mine.
Oh yes, and all the while I've actually been at home (or on vacation)!
If you are looking to avoid the money draining
pitfalls of starting a home based business, and are ready to reach out for your
goals of personal and financial independence, let's chat for a few minutes. I
look forward to hearing about your ambitions, and telling you a little bit
about why what I have to offer is of such great value to you, and the goals
that you deserve to reach.
start up money, office equipment/supplies, etc.
Depending on the type of home business, there might even be an employee or two,
expensive inventory, and a special vehicle involved. Last but not least, is lots and
lots of elbow grease and midnight oil.